- TV
- Live TV quiz sponsor « Tout le monde veut prendre sa place » on France 2
- Multichannel weather forecast sponsor
Marketing / Communication
A partnership with a brand means benefiting from both a national and international communication plan and making the best of a well established reputation, on every front.
Media plan
Every year, ‘communication & marketing’ drafts a media plan to optimize our brands visibility on all media (TV, radio, written press, online press, cinema, POS advertising…).
Every action is carefully prepared, as much on the content than the chosen channel according to the target audience or period !
Trust us in optimizing your visibility, and value your facility.
A few examples to give you an idea of our actions and presence in 2018 :
Customer service is a founding value of our vision of Hospitality.
So is proximity. Hence our ambassador, Bastien with the customer service, is present in the majority of our communications. Giving our brand a face helps us remind the audience that the balladins group is composed of women and men who strive every day to guarantee our clients the best experience.
Therefore we do edit a Guide of balladins hotels twice a year; so as to keep our network’s information as up-to-date as possible. In the 2018/2019 edition of the Guide of balladins hotels, Bastien shares good deals for each destination.
Download the guide
Our tools
We hold evolving and adapted tools at our hotels’ disposal :
A responsive and dynamic website offering a Chatbot for live communication with our customers
Promotion formats, digital and printouts, customized and limitless !
An internal network full of useful information
to your hotel management, and to the network’s life
eReputation
STATE-OF-THE-ART TOOLS
Do you know exactly what is said about your hotel in the immensity of the internet? For you to manage your eReputation for the best, reply promptly to comments, analyze your performance, and your competitors’, we put one single tool at your disposal.
This analysis tool is also a development and improvement axis for your services; for each and every one has to evolve constantly in order to guarantee comfort and satisfaction to their customers.
Our presence
Member of Atout France – France Tourism development agency and ETOA (European Tour Operators and Tourism Players Association), balladins is also represented every year in the greatest national and international exhibitions and fairs.
Press relations
To speak efficiently to the press, balladins is supported by Press Relations professionals strong of a widespread network of journalists and of an extensive knowledge in the area of Hospitality/Catering/Tourism. Because our communications is relevant, we are lucky to see a number of articles in the national and international BtoB press. This Press Relations strategy is an integral part of our communication to professional targets.
Releases 2018
Releases 2019
Releases 2020
- Communiqué de Presse Janvier 2020 – Résultats 2019 & Ambitions 2020
- Communiqué de Presse Mai 2020 – Gestion de crise Covid-19
- Communiqué de Presse Mai 2020 – Billetterie en ligne
- Communiqué de Presse Juin 2020 – Partenariat avec la Fondation “Le Refuge”
- Communiqué de Presse Juin 2020 – Vacances d’été 2020
- Communiqué de Presse Septembre 2020 – Résultats Eté 2020
- Communiqué de Presse Octobre 2020 – Vacances de la Toussaint
- Tribune du Président David Morel – L’heure est à l’entraide & à la synergie